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The Crafstmen Elves

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“We, the humans, are kind of the front for this operation. The sausage-making, magical elves do all the heavy lifting and we reap the benefits.”

-Fritz Usinger

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From There Be Hodags, by C.A. McAllister:

Germany features many folk-stories of helpful elves or gnomes that aid hardworking craftsmen by night, helping with that craftsman’s specific individual trade. The most famous of these tales is The Elves and the Shoemaker, a tale that can be found repeated in Wisconsin folklore, these stories having followed German immigrants into Wisconsin. These elves would help craftsmen by night, but wanted to remain unseen. If someone schemed to see them, they would feel disrespected, and would never help the craftsman ever again.

 

Within the context of Wisconsin folklore, it seems these elves began concentrating their efforts on aiding sausagemakers in specific.


The man who can be most credited with keeping these legends alive in Wisconsin would appear to be Fred Usinger, who viewed the elf as an important feature of German folklore, and felt it was important to include these myths within his sausage company. He claimed that the elves helped to run his sausage factory by night, and in 1906 he commissioned a mural in their honor, depicting the elves hard at work. These elves appear as tiny, portly humans, with long white beards and pointed red hats. Eventually the “head elf” depicted in the mural, Fritzie, would be adopted as the mascot of Usinger’s sausage-making company. To this day, the owners of Usinger’s insist that the elves are very much real, and are hard at work every night making “America’s finest sausage.”

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From the Federal Writer's Project Records, by A.H. Becker:

[Gnomes] were small elf-like men who would come around during the night and do the work for artisans and tradesmen. They were seldom sen at work.

One time a shoemaker's wife was determined to get a peek at the gnomes while at work. She devised a plan, to put peas on the stairway (their pathway), hoping they would fall, then she would be awakened and have a look at them. The plan was carried out and she did get a glimpse of the gnomes. They felt so mistreated that they never returned.

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A whimsical part of the history of the company that Fritz is committed to keeping alive is the legend of the Usinger’s elves, which are subliminally represented throughout the plant in its décor and as a quiet background in the store and especially throughout the headquarters. If you ask Fritz, he’ll tell you the elves are much more than mascots and their nocturnal contributions are not just folklore.

“We, the humans, are kind of the front for this operation,” Fritz says of the mysterious and mischievous beings. “The sausage-making, magical elves do all the heavy lifting and we reap the benefits.”

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